As a Private Client of the Alliance Partnership the service you can expect from us is summarised below.

  • Impartial, independent financial advice regarding assurance and insurance.
  • To act on your behalf and in your best interests at all times.
  • Help to analyse your current financial circumstances and plan for your future requirements.
  • The freedom to choose from a wide range of reputable life assurance providers.
  • Complete confidentiality
  • Total transparency regarding how we and the insurance companies we may recommend receive remuneration.
  • Provide clear written information which explains any recommendations made.
  • Ensure that any advice you receive is supported by relevant industry experience from a recognised and trusted adviser.
  • Provide regular reviews to ensure that any chosen life assurance products continue to meet your requirements.​

If you're unhappy

Whole-of-life policies payout a lump sum when you die, whenever that is. The size of the payout depends on your policy. With some policies, you can stop paying once you reach a certain age, but with others you have to make monthly or annual payments right up until you die. If you set up your policy in a trust, payment will be made to the trustees to distribute to the beneficiaries of that trust.

A whole-of-life policy may be for you if:

  • you want the chance to earn a higher payout for your dependents by linking life assurance with investing
  • you understand that payouts depend on your investment’s performance
  • you understand that charges will reduce your policy’s value


Some whole life insurance policies only give you life assurance, while others are linked to an investment. If you’re looking for investment growth to increase how much is paid out when you die, policies are available that are investment-linked.

It is important to note that with a whole of life policy linked to an investment you should fully understand all risks and benefits connected with this type of policy. Please refer to the specific brochures on that policy if necessary.

A whole-of-life policy is designed to pay out on death or on an agreed date. If you decide to surrender the policy you will receive the value of the fund less any penalties/charges applied, which may be considerably smaller than the amount paid in premiums.

Please note that whilst Alliance Partnership can help you identify the type of funds that you may wish to invest in, we can not recommend any specific funds directly. For help with investments please seek the advice of an investment adviser.

Our services to you

Whole-of-Life

Our Commitment

It's good to know..

  • You can ask to see our certificate of registration at any time and/or verify our registration on www.cnb.cz under "Lists and registers". 
  • We will inform you of how we are remunerated in any business we conduct with you.
  • The Alliance Partnership has no share in any capital or voting rights with any Insurance Providers which means we are truly independent. Also, no insurance provider or its controlling entity has any share in the capital or voting rights of The Alliance Partnership s.r.o.
  • Being independent, we are able to access all major providers of insurance products.
  • We are obliged to provide our recommendations based on an analysis of your personal financial circumstances and future requirements.

Alliance Partnership makes every effort to ensure that you are provided with a professional service. Any complaint or breach in compliance is taken very seriously. Anyone wishing to make a complaint regarding any of the services provided by the Alliance Partnership should do so in writing to the following postal address: 

The Alliance Partnership s.r.o.
Uzvonarky, 1a/2536
Praha 2
120 00 Czech Republic
or by email to:
administration@alliancesro.com

Your complaint will be reviewed by Alliance Partnership and a resolution will be sought promptly. Should you be unhappy with the resolution you can escalate your complaint by contacting the Czech National Bank or alternatively the general courts are competent to resolve any disputes between the client and the insurance mediator.

The Alliance Partnership s.r.o.